Thursday, July 31, 2014

A Perfect Pairing

Summers are all about being on the go. From coast to coast, no matter where your vacations may take you, finding essential pieces for packing can make all the difference.  Beach friendly pants are one of these key items. They are simple and easy to pack and are a great multifunctional staple. These pants are great as a cover up while spending the day on the beach or walking around and checking out the sites. They play double duty when dressed up with a great pair of shoes, a blouse, and some fun accessories for a night on the town. With so many ways to wear these pants you will save plenty of room in your suitcase this summer for extra bikinis!

 These are some of our favorite new pants that were showcased at Miami Swim Week 2015! 

 Shop the below pants and more HERE

Sunday, July 27, 2014

Baby Got Back...

...Detailing that is! One of our most favorite trends of Swim Week 2015 was all of the intricate back detailing showing up on the runways. This is a great way to to add a fresh spin on some of the most classic suits.  From hand crocheted to multi-straps there was no shortage of options when it came to the designs. Check out all of our up close and personal pictures of the latest and greatest in back detailing. Enjoy!

 Hand crochet back detailing adds a romantic touch whether it is all over or just as a trim.

 Try out straight across multi-straps or cut-out stripes for an edgy athletic style. 

 Criss cross multi-straps are visually dynamic and come in a variety of patterns.

 Even one-piece suits have updated their back detail!

 Click HERE to shop all the latest trends.

Tuesday, July 22, 2014

Back Stage Pass: Miami Swim Week

Now that Swim Week has come to an end we wanted to give everyone a quick recap of the behind the scenes from down here in Miami, Fl. From bikinis, models, palm trees and plenty of sunshine this year's swim week was full of excitement. Over the coming weeks we will be reviewing all of the amazing styles, fresh trends, and the stand out designers that came to play this year.

If you weren't able to be a part of the action, fret not, as our amazing buyers and editors have got you covered! So from us to you, enjoy a quick glimpse into 2015 Swim Week Miami.

The scene: By day the excitement lies in the tents at the Cabana and in the Miami Beach Convention
Center. Designers from around the world exhibit their latest creations in the world of swimwear and accessories. Need a quick break? Stop by one of the lounging stations set up along the way to post to social media, grab a snack, or just enjoy a little sunshine in between exhibits.

The Runway: As the day rolls into night the fashion continues on with the major designers showcasing their lines on the runway.

  The Florals: In true tropical Florida style an event wouldn't be complete without checking out the amazing floral arrangements on display. From classic to exotic the variety was as unique as the designers' booths that they were adorning.

The Snacks: With back to back shows and exhibits, to say our schedules have been packed would be an understatement. So it's no surprise that lunch, and dinner, and most of the time breakfast, takes a back seat to all of the events of the day. Fortunately, the amazing vendors have us covered with enough tasty treats and refreshing beverages to keep our energy up all day and night long!

The Designers: With so many amazing designers showcasing this year it is hard for us to pick just one, or five, or even ten of our favorites.

The Swimwear and Accessories: Every year I find myself surprised by just how fresh the designs are and how excited I can get for the release of the new lines. This year was no exception with amazing new prints, and fun and surprising style changes. It truly has been one of my favorite seasons to date! 

Stay tuned for a more in depth look at the hottest trends of 2015!

To shop the latest and greatest click HERE

Thursday, July 17, 2014

Past, Present & Future

With Mercedes Benz Fashion Week Swim starting today and the Swim Show this weekend I am currently like a kid waiting to go to the candy store. I am impatiently anticipating all the excitement that awaits me in Miami, Florida and it can't come soon enough. As I sit here wondering what I will see, the colors, styles, models, music; I can't help but think of all that has come before it.  How is what we see today  influenced by designs of the past. So in order to keep myself, or at least my mind, occupied until the start of the first show I have been taking a look back to see how swimwear has changed and evolved into what we see today. And to prepare myself to see what the future (specifically today, but it still counts) has in store!

The 1920's-1940's
This is the start of bathing suits as we would recognize them today. The first modern suits were essentially the same for men and women. The suits covered the thighs and provided maximum coverage with little shape. As time passed the suits became more figuring hugging and the shorts of the pasts morphed into skirts. Finally in the 1940's the first bikini was introduced and drastically changed the way the world looked at swimwear.

The 1950's to 1970's
The biggest changes in these decades were the evolution from the high waisted bikini to progressively skimpier designs. Another major change of this time was the invention of new materials which allowed for more stretch and more contouring along the figure.

Although the 80's may seem like a distant memory to some of us it is definitely a reflection of the modern times of swimwear. Although trends have come and gone over the past 3 decades the current suit has remainded mostly unchanged. The true representation of variances between the years stems mostly from coverage, whether it's full, moderate, Brazilian or thong. Regardless of the small updates the current suit styles seem to be holding strong with no signs of going away. 

What does the future have in store? I guess we will just have to wait and see!

Shop the newest styles HERE!

Sunday, July 13, 2014

Supermodels & String Bikinis!

With summer in full swing there is nothing better than spending these hot summer months relaxing on the beach. Whether you are traveling to exotic locations or sticking closer to home swimwear is an essential part of summer time fun. One of our personal favorites and one of the most popular styles of bikinis is the string bikini. This fun and classic style is the standby for so many women because it is a universally flattering cut. Supermodels Adriana Lima, Cara Delevingne, Gisele Bundchen, and Miranda Kerr arguably have some of the most coveted bodies on the planet.  And despite being able to wear anything, including a brown bag, and still look good these lovely ladies stick with the string bikini for their time in the sun.

This style works for all body shapes which makes it a go to for so many women. If you are an hourglass look for a string bikini that offers enough coverage and provides extra support for a larger chest. Stick to matching colors or prints to keep your hourglass shape proportionate. Pears should look to create even proportions. Have fun with color and prints on the top but look to solid colors for the bottom. By doing this you are drawing the eye up to your chest and minimizing your bottom. Apples, similar to hourglass, want to look for tops that provide enough coverage and support in solid and dark colors for their larger chest. Since apples tend to have smaller lower halves look for bottoms that draw attention to this area. Reach for bright colors and fun patterns. Are you more of a rectangle? Try to build curves with suits that have ruffles, or fringe detailing. These eye catching extras help to create a more hourglass shape by drawing attention to the chest and bottom.

With so many great options it is no surprise that the string bikini stands out above the rest!

Shop string bikinis and more HERE