Sunday, July 27, 2014

Baby Got Back...

...Detailing that is! One of our most favorite trends of Swim Week 2015 was all of the intricate back detailing showing up on the runways. This is a great way to to add a fresh spin on some of the most classic suits.  From hand crocheted to multi-straps there was no shortage of options when it came to the designs. Check out all of our up close and personal pictures of the latest and greatest in back detailing. Enjoy!

 Hand crochet back detailing adds a romantic touch whether it is all over or just as a trim.

 Try out straight across multi-straps or cut-out stripes for an edgy athletic style. 

 Criss cross multi-straps are visually dynamic and come in a variety of patterns.

 Even one-piece suits have updated their back detail!

 Click HERE to shop all the latest trends.

Tuesday, July 22, 2014

Back Stage Pass: Miami Swim Week

Now that Swim Week has come to an end we wanted to give everyone a quick recap of the behind the scenes from down here in Miami, Fl. From bikinis, models, palm trees and plenty of sunshine this year's swim week was full of excitement. Over the coming weeks we will be reviewing all of the amazing styles, fresh trends, and the stand out designers that came to play this year.

If you weren't able to be a part of the action, fret not, as our amazing buyers and editors have got you covered! So from us to you, enjoy a quick glimpse into 2015 Swim Week Miami.

The scene: By day the excitement lies in the tents at the Cabana and in the Miami Beach Convention
Center. Designers from around the world exhibit their latest creations in the world of swimwear and accessories. Need a quick break? Stop by one of the lounging stations set up along the way to post to social media, grab a snack, or just enjoy a little sunshine in between exhibits.

The Runway: As the day rolls into night the fashion continues on with the major designers showcasing their lines on the runway.

  The Florals: In true tropical Florida style an event wouldn't be complete without checking out the amazing floral arrangements on display. From classic to exotic the variety was as unique as the designers' booths that they were adorning.

The Snacks: With back to back shows and exhibits, to say our schedules have been packed would be an understatement. So it's no surprise that lunch, and dinner, and most of the time breakfast, takes a back seat to all of the events of the day. Fortunately, the amazing vendors have us covered with enough tasty treats and refreshing beverages to keep our energy up all day and night long!

The Designers: With so many amazing designers showcasing this year it is hard for us to pick just one, or five, or even ten of our favorites.

The Swimwear and Accessories: Every year I find myself surprised by just how fresh the designs are and how excited I can get for the release of the new lines. This year was no exception with amazing new prints, and fun and surprising style changes. It truly has been one of my favorite seasons to date! 

Stay tuned for a more in depth look at the hottest trends of 2015!

To shop the latest and greatest click HERE

Thursday, July 17, 2014

Past, Present & Future

With Mercedes Benz Fashion Week Swim starting today and the Swim Show this weekend I am currently like a kid waiting to go to the candy store. I am impatiently anticipating all the excitement that awaits me in Miami, Florida and it can't come soon enough. As I sit here wondering what I will see, the colors, styles, models, music; I can't help but think of all that has come before it.  How is what we see today  influenced by designs of the past. So in order to keep myself, or at least my mind, occupied until the start of the first show I have been taking a look back to see how swimwear has changed and evolved into what we see today. And to prepare myself to see what the future (specifically today, but it still counts) has in store!

The 1920's-1940's
This is the start of bathing suits as we would recognize them today. The first modern suits were essentially the same for men and women. The suits covered the thighs and provided maximum coverage with little shape. As time passed the suits became more figuring hugging and the shorts of the pasts morphed into skirts. Finally in the 1940's the first bikini was introduced and drastically changed the way the world looked at swimwear.

The 1950's to 1970's
The biggest changes in these decades were the evolution from the high waisted bikini to progressively skimpier designs. Another major change of this time was the invention of new materials which allowed for more stretch and more contouring along the figure.

Although the 80's may seem like a distant memory to some of us it is definitely a reflection of the modern times of swimwear. Although trends have come and gone over the past 3 decades the current suit has remainded mostly unchanged. The true representation of variances between the years stems mostly from coverage, whether it's full, moderate, Brazilian or thong. Regardless of the small updates the current suit styles seem to be holding strong with no signs of going away. 

What does the future have in store? I guess we will just have to wait and see!

Shop the newest styles HERE!

Sunday, July 13, 2014

Supermodels & String Bikinis!

With summer in full swing there is nothing better than spending these hot summer months relaxing on the beach. Whether you are traveling to exotic locations or sticking closer to home swimwear is an essential part of summer time fun. One of our personal favorites and one of the most popular styles of bikinis is the string bikini. This fun and classic style is the standby for so many women because it is a universally flattering cut. Supermodels Adriana Lima, Cara Delevingne, Gisele Bundchen, and Miranda Kerr arguably have some of the most coveted bodies on the planet.  And despite being able to wear anything, including a brown bag, and still look good these lovely ladies stick with the string bikini for their time in the sun.

This style works for all body shapes which makes it a go to for so many women. If you are an hourglass look for a string bikini that offers enough coverage and provides extra support for a larger chest. Stick to matching colors or prints to keep your hourglass shape proportionate. Pears should look to create even proportions. Have fun with color and prints on the top but look to solid colors for the bottom. By doing this you are drawing the eye up to your chest and minimizing your bottom. Apples, similar to hourglass, want to look for tops that provide enough coverage and support in solid and dark colors for their larger chest. Since apples tend to have smaller lower halves look for bottoms that draw attention to this area. Reach for bright colors and fun patterns. Are you more of a rectangle? Try to build curves with suits that have ruffles, or fringe detailing. These eye catching extras help to create a more hourglass shape by drawing attention to the chest and bottom.

With so many great options it is no surprise that the string bikini stands out above the rest!

Shop string bikinis and more HERE

Thursday, July 10, 2014

A Summer Must Have: One-piece Suits

There is a common misconception when it comes to one-piece bathing suits. The school of thought is, that they are solely reserved for people who are older, shy, timid, or those trying to hide their imperfections. This couldn't be further from the truth. The best way to prove our point is to look towards some of the most beautiful celebrity ladies and see how they have worn a one-piece suit. Each of these glamorous women have chosen to wear a one-piece suit and we all know it isn't because they are shy or don't look amazing in a bikini.

With so many bikinis out there today a great way to break from the norm and really stand out is by trying a one-piece bathing suit. They are figure flattering and come in a variety of styles and colors to fit anyone's shape. If you are looking for something with a retro vibe look for a style like the suit Kirsten Dunst is wearing. With a checked pattern and a 50's style cut this is a great modern way to try a vintage inspired suit. Are you more of a romantic girl at heart? Look to Beyonce for your style inspiration for a great one-piece with long modest coverage on the bottom. This works great for pear and hourglass shapes by providing additional thigh coverage. Do you prefer to stand out? Try a red hot color like Penelope Cruz. This suit is definitely not for those looking to hide. Lastly we have one of America's sweetheart's Reese Witherspoon. She is a great example of a classic apple shape. She has selected a black one-piece with a ruched midsection. This is a great style for those looking to draw attention away from their stomach.

With so many great one-piece styles to choose from, fear of  being boring on the beach this summer definitely won't be a problem.

Shop one-piece swimsuits and more HERE

Sunday, July 6, 2014

Red, White, and Blue Celebrity Style

With the 4th of July holiday coming to an end, we are taking a look back through some of our favorite patriotic inspired celebrity bikinis! From Charlize to Candice each of these fabulous ladies has picked a style and color that works for them. With so many options to choose from you can wear red, white and blue year round.

Charlize Theron and Kate Hudson both look amazing in these red bikinis. Charlize is rocking a bright triangle top bikini. This classic suit is great for those with a fuller bust because it provides more support. Are you more of a pear shape? Try a suit like Kate Hudson's. The bandeau top is flattering on pears because it draws the attention up to your top and helps to create a more hourglass figure.

Looking to sizzle in a red bikini? Shop the look with the below styles and more.

Do you enjoy the clean crisp look of white? No color shows off a tan better than a white bathing suit. Kim Kardashian is one of our favorite bikini clad examples of how flattering white can be on sun kissed skin. She often opts for a white suit while having fun in the sun. She also chooses styles that accentuate her hourglass figure. Kate Upton also sticks to similar suit styles as an apple she 
wants to find suits that are supportive on the top to keep any unnecessary attention away from her midsection. 

Ready to try a white hot suit of your own shop these suits and more below!

Are you inspired by the ocean or the sky? Then blue is more your color. Paris Hilton and Candice Swanepoel both look amazing in varying shades of this calming color. If you're looking for something sexy and fun try a suit like Paris' with cut outs all over. This suit can be flattering on a variety of body shapes depending on where the cut outs are. Candice is wearing a suit that is great for apples and hourglass shapes. The top has underwire which is great for providing additional support. The multi string bottom is a great way to add detail and still keep the bottom simple and classic.

Dive into these blue suits and more below!