Tuesday, February 1, 2011

How to shop for swimwear online

There is one item of clothing that strikes fear into the hearts of women: the swimsuit. Pinching Lycra, unflattering styles, the propensity for wedgies and wardrobe malfunctions, it is a never-ending struggle to find the right one. But thanks to the Internet we have more choices than ever. You can find high quality swimwear in numerous styles and cuts from all over the world with just the click of a mouse. 

     Luli Fama Bikini                        L*Space Sunkissed Bandeau

Online we all have access to beautiful swimsuits at the best price yet some shoppers have yet to buy for swimwear from the web.  Despite the convenience and options the Internet brings they continue to shop for beachwear at the mall, they say the need to try the products in person. What they don’t realize is that the best place to try on swimwear is in the comfort of your own home. 

Avoiding the dressing room
There is nothing more unflattering and unnatural than the harsh florescent lights of a department store dressing room. Bad lighting can send even women with the slimmest figures home with a serious case of the blahs. You will have better results at home, trying your swimwear on under more natural lighting and in front of the mirrors you trust. 

Time to decide
Rather than cramming your bikini buying into one short visit to the mall, keep the piece for a day. If you try on your swimwear in the AM before breakfast vs. PM after dinner, you might see a different result.

Year-round Availability
Online stores can bring you the most up-to-date styles year round. Swimwear has a limited shelf life in retail stores and is typically on the racks from just before Spring Break until mid-summer. So if you have booked a winter cruise your best bet is to find your cruise and resort wear online.

You can always try several different styles and return the ones you don’t want. You can ask your hubby which is his favorite. It will be a lot easier to walk in front of the TV in your bikini to get his feedback than it is to drag him to the mall for an opinion (and as an added bonus it could set off some fireworks :-).

On websites like All Wet Beachwear you can see multiple views of the products and access sizing charts to get measurements of the pieces.  In designer brands such as Vix, L*Space and Beach Bunny, swimwear tops typically coordinate with bra size, 32A - 34A is a small, 34 - 36B is usually a medium and 32D - 34C large. Smaller busts can benefit from ruffles and other details that add dimension. Fuller busts require more support, underwire tops or those with adjustable cups work best. Likewise bottoms match with pant size, sizes 0 - 2 take an XS, sizes 2 - 4 take a medium and 6 - 8 take a large. String bottoms are genius because you can adjust the waist using the tie sides. Especially curvy bottoms look great in hipster cuts and boy shorts.

Shopping for swimwear online can be summed up in an easy 3 step process. Step 1, get an idea of fit and narrow down your favorites. Two, once you find one you love, order it and try in the comfort of your own home, avoiding the panic-inducing department store dressing room. 
And three, enlist family and friends for feedback and find the swimsuit you feel your best in.  If you need an expert’s help in your selection, contact AWB customer service for assistance from a personal shopper. 

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