It Girl Alert: Kendall Jenner

She used to be known simply as one of the younger sisters of Kim Kardashian. As of late, however, she has stepped out of the Kim shaped shadow and into the spotlight on her own. Kendall Jenner or just Kendall as she is going by now is garnering major attention in the fashion world. Whether you love her or hate her she is proving to be a force to be reckoned with. While rumors circulate that Kendall might be having a difficult time fitting in with her model peers it certainly seems that she has won over the hearts of some of the biggest names in fashion.

Not only has she been the face of brands such as Givenchy and Agua Bendita but more recently she has been spotted stomping down the runway in nearly every major show during New York, Paris and Milan fashion weeks. She has walked for Diane Von Furstenberg, Dolce & Gabbana, Balmain, Chanel, and Fendi just to name a few. 

She is certainly proving that she is more than just part of the reality tv family and is carving out a place for herself in the fashion world. From the looks of it she doesn't plan on stopping anytime soon.

Get Kendall's look and more HERE

Behind the Scenes: How to pack for Sao Paulo, Brazil

Fashion shows and market events are some of the most stressful and most exciting times for us here at All Wet Beachwear. It is where we get to see who and what is up and coming. This year has been no exception. Our very own Senior Buyer is currently preparing for her amazing trip to Sao Paulo, Brazil for the Brazil Association of Fashion Designers (ABEST). This year we thought it would be a great idea to give our readers a little behind the scenes action on all of the fun!

While the designers are definitely getting our full attention, a trip to Sao Paulo wouldn't be complete without a little site seeing. As bathing suit lovers and sun worshippers ourselves we will inevitably make time to stop by the beach. With so much to see and do we really need to start packing. Check out our Senior Buyer's picks for travel must haves.

Stay tuned until next week when we are able to reveal our favorite moments from the shows and share all of our must have pieces!

Shop great travel pieces HERE

New York Fashion Week Highlights

Fashion Week swept New York City last week as designers showed their Spring 2013 collections. Here are a few highlights from the shows:

Color was the statement at the Diane von Furstenberg SS2013 show. Color-blocked combinations of pinks, acid greens and yellows floated down the runways.

Cut-out dresses were the rule at Alexander Wang. Prada started the belly-baring trend with cropped bralets and knee length skirts at their SS2012 show. For SS2013 many New York designers including Wang,  Calvin Klein and Cushnie et Ochs made a more wearable version of this trend with dresses featuring cuts outs at the mid-drift.

Oscar de la Renta is known for opulent (almost stuffy) femininity. This season his collection was injected with a a girlie edge. Suits and evening gowns in salmon pink, magenta and teal were a welcome surprise. However, not everyone was enamored with the collection. NY Times fashion writer Cathy Horyn gave it a not-so-kind review calling Mr. de la Renta a "hot dog" and the show "wonderfully cantankerous." De la Renta shot back with an open letter to Ms. Horyn in WWD yesterday calling her a "2-day old hamburger" and ending this season on a hilarious note. What is fashion week with out a little drama?!? Already can't wait until next season!